Enterprise GTM
From a $43K migration to a $4M account
Brought in a global enterprise software company, alongside a fellow solutions engineer, with a $43K Redshift migration. The account grew into a ~20-engineer engagement and $4M+ in won business.
- Industry
- Enterprise Software — Global
- Focus area
- Enterprise GTM
- Headline result
- $4M+
- Headline result
- $4M+
- First deal: a $43K Redshift migration, April 2024
Context
A global enterprise software company with an analytics estate on Amazon Redshift that it wanted to migrate.
The challenge
Win a small first project on its merits, then earn every extension: each one had to be scoped and estimated as the engagement grew from a migration into a standing team.
My role
Solutions engineer on the first deal, co-led with a fellow SE, and a key part of scoping and estimating the extensions that followed. Delivery was by the firm's engineering teams.
Approach
Scoped the first Redshift migration tightly enough to win it at $43K
Estimated each extension as the engagement grew toward a ~20-engineer team
Kept the estimates honest, so each renewal was an easy decision for the client
Process
Outcome
- First deal: a $43K Redshift migration, April 2024
- Grew into a ~20-engineer engagement; the account reached $4M+ won across 11 deals